Approach to marketing research methods / (Record no. 52141)

MARC details
000 -LEADER
fixed length control field 00573nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429112047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781666871180
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number JEF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jefferson, Keith
245 #0 - TITLE STATEMENT
Title Approach to marketing research methods /
Statement of responsibility, etc Keith Jefferson
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Wilmington :
Name of publisher, distributor, etc American Academic Publisher,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 306 p.; hb
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research methods
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 International Books Services, New Delhi - Invoice No. IBS/2025-2026/191 on 09-02-2026   658.83 JEF 57216 29/04/2026 29/04/2026 Text Books