Central Library CUTN

Applied communication research methods : (Record no. 54046)

MARC details
000 -LEADER
fixed length control field 03165cam a22004578i 4500
003 - CONTROL NUMBER IDENTIFIER
control field FlBoTFG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260722100437.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230620s2024 nyu ob 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003316831
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1003316832
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000997101
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000997103
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000997149
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000997146
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781032328065
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781032288819
041 ## - LANGUAGE CODE
Language English
072 #7 - SUBJECT CATEGORY CODE
Subject category code EDU
Subject category code subdivision 037000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code SOC
Subject category code subdivision 052000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code GTC
Source bicssc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.207
Edition number 23/eng/20230816
Item number BOY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyle, Michael P.,
245 10 - TITLE STATEMENT
Title Applied communication research methods :
Remainder of title getting started as a researcher /
Statement of responsibility, etc Michael P. Boyle and Mike Schmierbach.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent 334 Pages ;
Other physical details 21 B/W Illustrations ;
505 0# - FORMATTED CONTENTS NOTE
Contents Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Sampling -- Effective measurement -- Validity -- Studying people quantitatively -- Studying people qualitatively -- Analyzing texts and other artifacts -- Reliability and subjectivity -- Descriptive statistics -- Estimation and inference -- Bivariate and multivariate statistics.
520 ## - SUMMARY, ETC.
Summary, etc "This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices from Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts. The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs. Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schmierbach, Mike,
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003316831">https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003316831</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Project book
100 1# - MAIN ENTRY--PERSONAL NAME
Dates associated with a name 1975-
Relator term author.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to subscribing institutions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Methodology.
700 1# - ADDED ENTRY--PERSONAL NAME
Dates associated with a name 1976-
Relator term author.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Taylor & Francis
Public note Connect to resource
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b40993668
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Social Sciences 08/07/2026 ICSSR Media Project Order date 12.05.2026   302.207 BOY 58692 08/07/2026 08/07/2026 Project book