MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03196cam a22004338i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260708102657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220428s2022 nyu ob 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781003265887 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
100326588X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781000618549 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1000618544 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781000618501 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1000618501 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781032209111 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781032209128 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
PSY |
| Subject category code subdivision |
030000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
SOC |
| Subject category code subdivision |
024000 |
| Source |
bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.231 |
| Edition number |
23/eng/20220428 |
| Item number |
SEG |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Mixed methods perspectives on communication and social media research / |
| Statement of responsibility, etc |
edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxon : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
308 Pages ; |
| Other physical details |
20 B/W Illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Contents |
Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.<br/><br/>Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume.<br/><br/>This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Segumpan, Reynaldo Gacho, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soraya Abu Zahari, Joanna, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003265887">https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003265887</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Project book |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to subscribing institutions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Research |
| -- |
Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Research |
| -- |
Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
editor. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Connect to resource |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b43447776 |
