Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

By:

Hackley, Christopher E [author.]

Contributor(s):

Hackley, Rungpaka Amy [author.]

Material type: Text

TextEdition: 3rd editionDescription: xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmISBN:

9781446280720
1446280721
9781446280713
1446280713

Other title:

Advertising and promotion

Subject(s):

Additional physical formats: Ebook version: No titleDDC classification:

659.1 23

LOC classification:

HF5823 .H185 2015

Contents:

Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Text Books	CUTN Central Library Sciences	659.1 (Browse shelf(Opens below))	Available		24191

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Previous	641.658 The Complete Book of Mushrooms	650.1 STR Developing employability and enterprise :	658.402 NOV Group analysis : working with staff, teams and organizations /	659.1 Advertising & promotion /	659.113 Guerrilla Advertising more Unconventional Brand Communication	659.13068/8 Media selling :	659.2 Public Relations :	Next

Includes bibliographical references (pages 305-315) and index.

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