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Marketing Management
Material type:
TextPublication details: India McGrawHill 2016Edition: 5Description: xxxiv, 816 pISBN: - 9789339223304
- Marketing Management Today
- The Customer
- The Competition
- Marketing Planning
- Consumer Behaviour
- Organisational Buying Behaviour
- Segmenting and Targeting
- Product Managemnt
- New Product Decisions
- Brand Managemnet
- Customer Service
- Pricing Decisions
- Advertising Management
- Sales Promotion and Public Relations
- Retail Management
- Direct Marketing
- Marketing Strategy
- Marketing Organisation
- Global Marketing
- Service Marketing
- Rural Marketing
- 658.8 SAX
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 SAX (Browse shelf(Opens below)) | Available | 27851 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 SAX (Browse shelf(Opens below)) | Available | 27852 | |
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General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 SAX (Browse shelf(Opens below)) | Available | 27853 |
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| 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 SAX Marketing Management | 658.8 SAX Marketing Management | 658.8 SAX Marketing Management | 658.800 SIN Case studies in Marketing Management |
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