Principles of marketing

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

TextLanguage: English Publication details: Noida : Pearson Education, 2016.Edition: 15th EdDescription: xvi, 732 p. color illustrations ; 28 cmISBN:

9789332558472

Subject(s):

DDC classification:

658.8 KOT

Contents:

Part 1. Defining Marketing and the Marketing Process Part 2. Understanding the Marketplace and Consumers Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix Part 4. Extending Marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available	28302
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available	28303
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available	28304
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available	28305
Reference Books	CUTN Central Library Medicine, Technology & Management	Reference	658.8 KOT (Browse shelf(Opens below))	Not For Loan	28306

Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing

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