Image from Amazon.com
Image from Google Jackets
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN: - 9780070473812
- 0070387672
- Consumer behavior
- Market Segments
- Subcultures
- Social Class
- Social Groups
- Family
- Personality and Self Concept
- Motivation and Involement
- Information processing
- Learning and memory
- Attitudes
- Changing Attitudes
- Problem Recognition
- Purchasing Processes
- Postpurchase Behavior
- Consumersim
- -- United States -- Case studies
- 658.834 20 LOU
Contents:
PART I: STUDYING CONSUMER BEHAVIOR PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR PART IV: CONSUMER DECISION PROCESSES PART V: ADDITIONAL DIMENSIONS
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31488 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31489 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31490 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31491 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31492 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 28442 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 28443 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 28444 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 28445 | |
Reference Books
|
CUTN Central Library Medicine, Technology & Management | Reference | 658.834 LOU (Browse shelf(Opens below)) | Not for loan | 28446 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.834 KUM Consumer behaviour : | 658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : |
PART I: STUDYING CONSUMER BEHAVIOR PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR PART IV: CONSUMER DECISION PROCESSES PART V: ADDITIONAL DIMENSIONS
Includes bibliographical references (p. 733-782) and index.
There are no comments on this title.