Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type: TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:- 9780070473812
- 0070387672
- Consumer behavior
- Market Segments
- Subcultures
- Social Class
- Social Groups
- Family
- Personality and Self Concept
- Motivation and Involement
- Information processing
- Learning and memory
- Attitudes
- Changing Attitudes
- Problem Recognition
- Purchasing Processes
- Postpurchase Behavior
- Consumersim
- -- United States -- Case studies
- 658.834 20 LOU
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General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31488 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31489 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31490 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31491 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 31492 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 28442 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 28443 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.834 LOU (Browse shelf(Opens below)) | Available | 28444 | |
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658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : | 658.834 LOU Consumer behavior : | 658.834 MAR User research : | 658.834 MAR User research : | 658.834 MPI Consumer behaviour : |
PART I: STUDYING CONSUMER BEHAVIOR PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR PART IV: CONSUMER DECISION PROCESSES PART V: ADDITIONAL DIMENSIONS
Includes bibliographical references (p. 733-782) and index.
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