Consumer psychology / Cathrine V. Jansson-Boyd.

By:

Jansson-Boyd, Cathrine V

Material type: Text

TextLanguage: English Publication details: McGraw Hill : Open University Press, c2010.Description: xi, 258 p. : ill. ; 24 cmISBN:

9780335229277
0335229271
9780335229284
033522928X

Subject(s):

DDC classification:

658.834 22 JAN

Contents:

1. Consumer psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 JAN (Browse shelf(Opens below))	Available		29811

Formerly CIP.

1. Consumer psychology: what it is and how it emerged --
2. Consumer memory and learning --

3. Perception and attention --

4. Identity and consumption --

5. The emotional consumer --

6. Attitudes --

7. Advertising psychology --

8. Motivational determinants of consumer behaviour --

9. Consumer decision-making and brand loyalty --

10. The Internet --

11. Children as consumers --

12. Consumption and happiness --

13. Consumers and the environment.

Includes bibliographical references and index.

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