Services marketing Integrating Customer Focus Across the Firm
Material type: TextLanguage: English Publication details: New Delhi : McGraw-Hill Education, 2015Edition: 6th EdDescription: 711 pISBN:- 9781259026812
- 658.8 ZEI
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 ZEI (Browse shelf(Opens below)) | Available | 33751 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 ZEI (Browse shelf(Opens below)) | Available | 33752 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 ZEI (Browse shelf(Opens below)) | Available | 33753 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 ZEI (Browse shelf(Opens below)) | Available | 33754 | |
Reference Books | CUTN Central Library Medicine, Technology & Management | Reference | 658.8 ZEI (Browse shelf(Opens below)) | Not For Loan | 33755 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Reference Close shelf browser (Hides shelf browser)
658.8 KOT Marketing Management | 658.8 KOT Principles of marketing | 658.8 WIR Services Marketing : | 658.8 ZEI Services marketing | 658.83 MAL Marketing research : | 658.834 BLA Consumer behavior / | 658.834 HAW Consumer Behavior |
1. Introduction to Services --
2. Consumer Behavior in Services --
3. Customer Expectations of Service --
4. Customer Perceptions of Service --
5. Understanding Customer Expectations and Perceptions through Marketing Research --
6. Building Customer Relationships --
7. Service Recovery --
8. Service Development and Design --
9. Customer-Defined Service Standards --
10. Physical Evidence and the Servicescape --
11. Employees' Roles in Service Delivery --
12. Customers' Roles in Service Delivery --
13. Managing Demand and Capacity --
14. Integrated Services Marketing Communications --
15. Pricing of Services --
16. The Financial and Economic Effect of Service.
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