Services Marketing : People Technology Strategy Jochen Wirtz; Christopher Lovelock; Jayanta Chatterjee
Material type: TextLanguage: English Publication details: Noida : Pearson Education India, 2018Edition: 8th EdDescription: 840 pISBN:- 9789332587687
- 933258768X
- 658.8 WIR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 WIR (Browse shelf(Opens below)) | Available | 33746 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 WIR (Browse shelf(Opens below)) | Available | 33747 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 WIR (Browse shelf(Opens below)) | Available | 33748 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 WIR (Browse shelf(Opens below)) | Available | 33749 | |
Reference Books | CUTN Central Library Medicine, Technology & Management | Reference | 658.8 WIR (Browse shelf(Opens below)) | Not For Loan | 33750 |
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658.800 SIN Case studies in Marketing Management | 658.800 VIN New Trends in advertising | 658.8 WIR Services Marketing : | 658.8 WIR Services Marketing : | 658.8 WIR Services Marketing : | 658.8 WIR Services Marketing : | 658.8 ZEI Services marketing |
1. Creating Value in the Service Economy
2. Understanding Service Consumers
3. Positioning Services in Competitive Markets
4. Developing Service Products and Brands
5. Distributing Services Through Physical and Electronic Channels
6. Service Pricing and Revenue Management
7. Service Marketing Communications
8. Designing Service Processes
9. Balancing Demand and Capacity
10. Crafting the Service Environment
11. Managing People for Service Advantage
12. Managing Relationships and Building Loyalty
13. Complaint Handling and Service Recovery
14. Improving Service Quality and Productivity
15. Building a World-Class Service Organization
marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject.
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