Marketing communications management : analysis, planning, implementation / Paul Copley.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780857027863
- 9780857027870
- 0857027875
- 658.802 23 COP
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.802 COP (Browse shelf(Opens below)) | Available | 37077 |
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658.8 ZEI Services marketing | 658.8 ZEI Services marketing | 658.8 ZEI Services marketing | 658.802 COP Marketing communications management : | 658.802 GOU Creating the strategy : | 658.802 GOU Creating the strategy : | 658.802 GOU Creating the strategy : |
Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.
1. Integrated marketing communications and its environment 2. Theoretical underpinnings of marketing communications 3. Buyer behaviour and relationships 4. Managing the marketing communications mix 5. The marketing communications industry 6. Ethics and corporate social responsibility in marketing communications 7. Advertising and branding 8. Message creation and execution 9. Traditional media: characteristics and planning 10. Digital media: interaction and engagement 11. Sales promotions 12. Direct marketing 13. Public relations 14. Corporate communications 15. Sponsorship 16. Personal selling 17. Marketing research and evaluation 18. International marketing communications
Includes bibliographical references and index.
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