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Indian Journal of Marketing

Material type: ArticleArticlePublication details: New Delhi: Indian Journal of Marketing, 2019.Description: MonthlyISSN:
  • 09738703
Subject(s): DDC classification:
  • J-MAR
Summary: Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others. Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.
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Journals Journals CUTN Central Library Journal & Magazine Journal & Magazine Not For Loan

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

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Subscription from: 01/01/2019 to: now (current)

The 12 latest issues for this subscription:

Latest serials
Issue # Publication date Received date Status Note
Vol 52, No 2 01/02/2022 28/02/2022 Arrived February 2022
Vol 52, No 1 01/01/2022 21/02/2022 Arrived January 2022
Vol 51, No 12 01/12/2021 06/01/2022 Arrived December 2021
Vol 51, No 11 01/11/2021 06/01/2022 Arrived November 2021
Vol 51, No 10 01/10/2021 26/11/2021 Arrived October 2021
Vol 51, No 9 01/09/2021 25/10/2021 Arrived September 2021
Vol 51, No 8 01/08/2021 21/09/2021 Arrived August 2021
Vol 51, No 7 01/07/2021 21/09/2021 Arrived May - Jul 2021
Vol 51, No 6 01/06/2021 21/09/2021 Arrived May - Jul 2021
Vol 51, No 5 01/05/2021 21/09/2021 Arrived May - Jul 2021
Vol 51, No 4 01/04/2021 21/09/2021 Arrived April 2021
Vol 51, No 3 01/03/2021 21/09/2021 Arrived March 2021

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