International trade and competition : cases and notes in strategy and management / David B. Yoffie, Benjamin Gomes-Casseres
Material type: TextLanguage: English Series: McGraw-Hill series in managementPublication details: New York ; London : McGraw-Hill, 1994.Edition: 2nd edDescription: xviii, 574 p. : ill. ; 23 cmISBN:- 0071137831 (Internationaledition)
- 9780071137836
- 0070723001
- 22 658.049 YOF
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.049 YOF (Browse shelf(Opens below)) | Available | 40872 |
1. Theories of International Trade - 2. Comparative Advantage and Industry Structure -- 3. Comparative Advantage and Corporate Strategy -- 4. Intermediation and International Trade -- 5. Alliances in International Competition - 6. Political Economy of Trade Policy -- 7. Trade Policy and Corporate Strategy -- 8. Industrial Policy and International Competition --
Focuses on international trade from the practical perspective of general managers. The multi-disciplinary approach blends theories of international trade and political economy with concrete managerial issues to provide a strategic framework for managing international competition
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