Research methods for business students / Mark Saunders, Philip Lewis & Adrian Thornhill.
Material type: TextLanguage: English Publication details: Harlow, England ; New York : Prentice Hall, 2003.Edition: 3rd edDescription: xviii, 504 p. : ill. ; 25 cmISBN:- 0273658042
- 9780273658047
- 650.072 21 SAU
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 650.072 SAU (Browse shelf(Opens below)) | Available | 41067 |
1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill 2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill 3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins 4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill 5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill 6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill 7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill 8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill 9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill 10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill 11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy 12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill 13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Includes bibliographical references and index.
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