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Introduction to marketing of library and information services / Ajay Tiwari
Material type:
TextLanguage: English Publication details: New Delhi, India : Random Publications, 2017.Description: vi, 300 pages : illustrations (black and white) ; 24 cmISBN: - 9789386314369
- 23 025.52 TIW
Contents:
1. Introduction 2. Information technology based library services 3. Reference and information services in library 4. Applications of multimedia in library and information services 5. Marketing Management and leadership in library 6. Information society and economic sociology of capitalism 7. Communication technologies in contemporary economy in library 8. Library finances, Accounting and budget mangament 9. "Project" to "Production" in library services
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
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CUTN Central Library Generalia | Non-fiction | 025.52 TIW (Browse shelf(Opens below)) | Available | 41841 |
1. Introduction 2. Information technology based library services 3. Reference and information services in library 4. Applications of multimedia in library and information services 5. Marketing Management and leadership in library 6. Information society and economic sociology of capitalism 7. Communication technologies in contemporary economy in library 8. Library finances, Accounting and budget mangament 9. "Project" to "Production" in library services
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