Cases In Strategic Management

By:

Dhir, Sanjay.; Dhir, Swati.; Sushil

Material type: Text

TextLanguage: English Publication details: Chennai McGraw Hill May, 2016Description: 240pISBN:

9789385965746

DDC classification:

658.401 DHI

Contents:

Theme I 1 Backpacker's Hostel Theme II 2 Passionate Zomans 3 Dr. Reddy's Laboratories: Entry in German Market Theme III 4 Linking the World's Professionals 5 Airtel Zero Theme IV 6 Button Dabao, Truck Bulao 7 M&M: Logan and International Expansion Theme V 8 Micromax: Leveraging Scales Theme VI 9 On-Demand Logistics: Shipsy Theme VII 10 Smart + Activity 11 Videocon: Rise From the Ashes Theme VIII 12 Indian Starbucks 13 Emami: Establishing Manufacturing Plant Overseas Theme IX International Strategy 14 Flipkart: Amazon of India 15 Hero MotoCorp: Manufacturing Happinesson a Global Scale Theme X Strategic Implementation 16 The IPL Era Theme XI Strategic Control 17 AutoNcab: Redefining Travelling Theme XII Change and Turnaround 18 Greymeter Theme XIII Creativity and Innovation 19 Routofy: Building a Systemic Innovation Capability

Summary: This case book provides comprehensive coverage of various themes dealt with during teaching and learning of strategic management. It includes 19 carefully researched cases on contemporary themes like creativity and innovation and issues like IPL. It also offers an overview of diverse strategic management processes ranging from environmental analysis, internal analysis, business level strategy, and corporate strategy to globalization.This book will serve as an excellent companion to leading text books on the subject. The cases will help bring to life concepts on ‘strategic formulation’ and ‘strategic implementation’ from an innovation perspective to the foreground of students’ attention. The book can also be used in managerial programs for executives.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.401 DHI (Browse shelf(Opens below))	Available		43544

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Theme I

1 Backpacker's Hostel

Theme II

2 Passionate Zomans

3 Dr. Reddy's Laboratories: Entry in German Market

Theme III

4 Linking the World's Professionals

5 Airtel Zero

Theme IV

6 Button Dabao, Truck Bulao

7 M&M: Logan and International Expansion

Theme V

8 Micromax: Leveraging Scales

Theme VI

9 On-Demand Logistics: Shipsy

Theme VII

10 Smart + Activity

11 Videocon: Rise From the Ashes

Theme VIII

12 Indian Starbucks

13 Emami: Establishing Manufacturing Plant Overseas

Theme IX International Strategy

14 Flipkart: Amazon of India

15 Hero MotoCorp: Manufacturing Happinesson a Global Scale

Theme X Strategic Implementation

16 The IPL Era

Theme XI Strategic Control

17 AutoNcab: Redefining Travelling

Theme XII Change and Turnaround

18 Greymeter

Theme XIII Creativity and Innovation

19 Routofy: Building a Systemic Innovation Capability

This case book provides comprehensive coverage of various themes dealt with during teaching and learning of strategic management. It includes 19 carefully researched cases on contemporary themes like creativity and innovation and issues like IPL. It also offers an overview of diverse strategic management processes ranging from environmental analysis, internal analysis, business level strategy, and corporate strategy to globalization.This book will serve as an excellent companion to leading text books on the subject. The cases will help bring to life concepts on ‘strategic formulation’ and ‘strategic implementation’ from an innovation perspective to the foreground of students’ attention. The book can also be used in managerial programs for executives.

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