The Tourism System / Robert Christie Mill & Alastair M. Morrison

By:

Mill, Robert Christie

Contributor(s):

Morrison, Alastair M

Material type: Text

TextLanguage: English Publication details: Dubuque : Kendall/Hunt, 2006.Edition: 5th edDescription: xiii, 434 pages : illustrations ; 28 cmISBN:

9780757526800

Subject(s):

Tourism & Hospitality

DDC classification:

23 338.4791 MILL

Contents:

Introduction Part I. Destination: Planning, Developing, Hqnd Controlling Tourism Part II. Marketing: Strategy, Planning, Promotion, and Distribution Part III. Demand: The Factors Influencing the market Part IV. Travel: The Characteristics of Travel

Summary: This book goes beyond a mere description of tourism and its basic principles. It incorporates concepts, principles, and theories such as psychology, economics and marketing that greatly influence tourism. The book is separated into four parts. It goes through destination, marketing, demand, and travel. The authors demonstrate how the elements of the entire tourism system interact with each other.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Social Sciences	Non-fiction	338.4791 MIL (Browse shelf(Opens below))	Available		43389

This book goes beyond a mere description of tourism and its basic principles. It incorporates concepts, principles, and theories such as psychology, economics and marketing that greatly influence tourism. The book is separated into four parts. It goes through destination, marketing, demand, and travel. The authors demonstrate how the elements of the entire tourism system interact with each other.

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