Entrepreneurship : Creating and leading an entrepreneurial organization / Arya Kumar.

By:

Kumar, Arya

Material type: Text

TextLanguage: English Publication details: Noida : Pearson, 2022.Edition: 1st edDescription: xvi, 780 p. ; ill. pbk. : 24 cmISBN:

9788131765784

Subject(s):

DDC classification:

23 658.421 KUM

Contents:

Fundamentals of Entrepreneurship Entrepreneurship Development in Emerging Markets Entrepreneurial Leadership Creativity and Business Ideas Idea to opportunity Legal Aspects of Business Entrepreneurship and Intellectual Property Rights Business Plan Marketing Plan Operation and Production Plan Venture Team Building and Organizational Plan Insight from Financial Statements Financing Venture Launching a Venture Managing Growth Start-up to Going Public Revival, Exit and End to a Venture

Summary: A new venture or business always stands on the precarious ground of unpredictable challenges wherein it is constantly subjected to pressures from competition and the ever changing dynamics of the market. In this scenario, a venture can only be successful, if it is guided by an entrepreneur who measures situations insightfully and calculates the risks before taking a plunge. This book is about creating, managing, and leading an entrepreneurial organization. The contents would help in inculcating an entrepreneurial mindset, developing entrepreneurial skills, and equipping the reader with the basic knowledge and skills for launching and managing the growth of a venture. The teaching/learning of entrepreneurship require greater focus on experiential learning. Therefore, the book extensively emphasizes on experiential learning and a hands-on approach - 'learning by doing'. Book has cited a number of examples and given cases and exercises from Indian as also global contexts to make entrepreneurship learning an enjoyable experience.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.421 KUM (Browse shelf(Opens below))	Available		48079

Fundamentals of Entrepreneurship
Entrepreneurship Development in Emerging Markets
Entrepreneurial Leadership
Creativity and Business Ideas
Idea to opportunity
Legal Aspects of Business
Entrepreneurship and Intellectual Property Rights
Business Plan
Marketing Plan
Operation and Production Plan
Venture Team Building and Organizational Plan
Insight from Financial Statements
Financing Venture
Launching a Venture
Managing Growth
Start-up to Going Public
Revival, Exit and End to a Venture

A new venture or business always stands on the precarious ground of unpredictable challenges wherein it is constantly subjected to pressures from competition and the ever changing dynamics of the market. In this scenario, a venture can only be successful, if it is guided by an entrepreneur who measures situations insightfully and calculates the risks before taking a plunge. This book is about creating, managing, and leading an entrepreneurial organization. The contents would help in inculcating an entrepreneurial mindset, developing entrepreneurial skills, and equipping the reader with the basic knowledge and skills for launching and managing the growth of a venture.

The teaching/learning of entrepreneurship require greater focus on experiential learning. Therefore, the book extensively emphasizes on experiential learning and a hands-on approach - 'learning by doing'. Book has cited a number of examples and given cases and exercises from Indian as also global contexts to make entrepreneurship learning an enjoyable experience.

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