Business Ethics: Foundation for Corporate Social Responsibility and Governance / P Kamatchi.

By:

Kamatchi, P

Material type: Text

TextLanguage: English Publication details: New Delhi : I.K. International Publishing House Pvt Ltd, 2015.Description: ix, 355 p. : ill. ; 23 cmISBN:

9789384588137

Uniform titles:

Business Ethics: Foundation for Corporate Social Responsibility and Governance

Subject(s):

DDC classification:

23 658.4080954 KAM

Contents:

Preface 1. Business Ethics 2. Personal Ethics 3. Ethics to Management 4. Marketing Ethics 5. Corporate Social Responsibility 6. Role of Corporate Culture in Business 7. Perception and Practices of Marketing in Business Ethics Index

Summary: Discusses a mixture of concepts, opinions, perceptions and practices. The book presents a blend of various corporates opinions, perceptions and practices on corporate social responsibility, business ethics, and ethical issues in marketing by concentrating on factors such as product, pricing, advertisement and sales and distribution.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Text Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.4080954 KAM (Browse shelf(Opens below))	Available		48176

Preface
1. Business Ethics
2. Personal Ethics
3. Ethics to Management
4. Marketing Ethics
5. Corporate Social Responsibility
6. Role of Corporate Culture in Business
7. Perception and Practices of Marketing in Business Ethics
Index

Discusses a mixture of concepts, opinions, perceptions and practices. The book presents a blend of various corporates opinions, perceptions and practices on corporate social responsibility, business ethics, and ethical issues in marketing by concentrating on factors such as product, pricing, advertisement and sales and distribution.

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