Business Research Methods / Pamela Schindler.

By:

Schindler, Pamela

Material type: Text

TextLanguage: English Publication details: New York : McGraw Hill, 2018.Edition: 13th edDescription: xxxii, 608 p. : ill. ; 25 cmISBN:

9781260091861
1260091864

Uniform titles:

Business Research Methods

Subject(s):

DDC classification:

23 658.0072 SCH

Contents:

Part I 1. Research Foundations and Fundamentals 2. The Research Process 3. Stage 1 Part II 4. Stage 2: Research Design, An Overview 5. Stage 2: Sampling Design Appendix 6. Stage 2: Data Collection: Qualitative research 7. Stage 2: Data Collection: Observation Research 8. Stage 2: Data Collection Design: Experiments 9. Stage 2: Data Collections Design Survey Research Part III 10. Stage 3: Measurement Foundations 11. Stage 3: Measurements Questions 12. Stage 3: Measurements Instruments Part iv 13. Stage 3: Collect, Prepare and Examine Part V 14. Stage 4: Hypothesis 15. Stage 4: Measure of Association Part IV 16. Stage 5 Part VII 17. An Integrated Example Case Index appendices References Glossary Indexes

Summary: The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Text Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.0072 SCH (Browse shelf(Opens below))	Available		48179

About the Author
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/

Part I
1. Research Foundations and Fundamentals
2. The Research Process
3. Stage 1

Part II
4. Stage 2: Research Design, An Overview
5. Stage 2: Sampling Design
Appendix
6. Stage 2: Data Collection: Qualitative research
7. Stage 2: Data Collection: Observation Research
8. Stage 2: Data Collection Design: Experiments
9. Stage 2: Data Collections Design Survey Research

Part III
10. Stage 3: Measurement Foundations
11. Stage 3: Measurements Questions
12. Stage 3: Measurements Instruments

Part iv
13. Stage 3: Collect, Prepare and Examine

Part V
14. Stage 4: Hypothesis
15. Stage 4: Measure of Association

Part IV
16. Stage 5

Part VII
17. An Integrated Example

Case Index
appendices
References
Glossary
Indexes

The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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