"Simultaneously published in the USA and Canada by Routledge."

Cover
Half Title
Title Page
Copyright Page
Contents
Acknowledgements
Introduction
Chapter One Globalization, sustainable development and the changing business environment
1.1 Globalization
1.2 Environment and Globalization: Understanding the Linkages
1.3 Globalization and its Fall out
1.4 Starbucks
Chapter Two Challenging the corporation: critical perspectives on contemporary corporate activity
2.1 The Externalizing Machine
2.2 The Unbearable Lightness of Cavite: Inside the Free-Trade Zones
2.3 Corporate Psychology: Killing from behind a desk
2.4 What’s Wrong with Mcdonald’s?
Chapter Three Just what should business be responsible for? Understanding the concept of CSR
3.1 The Social Responsibility of Business is to Increase its Profits
3.2 The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders
3.3 Why now?
3.4 Corporate Social Responsibility: Is there a Business Case?
3.5 Ten Key Messages: Conclusions and Recommendations
Chapter Four Regulating corporations: the role and impact of codes and guidelines
4.1 The OECD Guidelines for Multinational Enterprises
4.2 Advancing Corporate Citizenship
4.3 Sustainability Reporting Guidelines
4.4 Guidelines on Employment Standards
4.5 Code of Labour Practices for the Apparel Industry Including Sportswear
4.6 The Contradictions in Codes: The Sri-Lankan Experience
Chapter Five Engagement, transparency and trust: a new style of interaction?
5.1 The Drivers of Stakeholder Engagement: Reflections on the Case of Royal Dutch/Shell
5.2 2006 CSR Report: Mobile Phones, Masts and Health
5.3 2006 CSR Report: Our CSR Vision and Strategy
5.4 Living its Values: Coca-Cola in India
5.5 CSR Reporting – Examining the Unpalatable Issues
5.6 Monbiot.com: Still Drilling
5.7 Good Intentions – Bad Outcomes? The Broken Promise of CSR Reporting
Chapter Six The future of CSR: what next for the responsible company?
6.1 Companies, Commitment and Collectivism
6.2 The Good Company
6.3 Fade, Integrate or Transform? The Future of CSR
6.4 Setting New Agendas: Critical Perspectives on Corporate Social Responsibility in the Developing World
6.5 How Civil can Corporations be?
Index

In the age of global capitalism, shareholders, and profits are not the only concerns of modern business corporations. Debates surrounding economic and environmental sustainability, and increasing intense media scrutiny, mean that businesses have to show ethical responsibility to stakeholders beyond the boardroom. A commitment to corporate social responsibility may help the wider community. It could also protect an organization’s brand and reputation. Including key articles and original perspectives from academics, NGOs and companies themselves, The Corporate Social Responsibility Reader is a welcome and insightful introduction to the important issues and themes of this growing field of study. This book addresses: the changing relationships between business, state and civil society the challenges to business practice what businesses should be responsible for, and why issues of engagement, transparency and honesty the boundaries of CSR – can businesses ever be responsible? While case studies examine major international corporations like Coca Cola and Starbucks, broader articles discuss thematic trends and issues within the field. This comprehensive but eclectic collection provides a wonderful overview of CSR and its place within the contemporary social and economic landscape. It is essential reading for anyone studying business and management, and its ethical dimensions.