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Entrepreneurship Text and cases / Bidyadhar Behera

By: Material type: TextTextLanguage: English Publication details: Chennai: MJP Publisher, 2016.Description: 253p. : ill, ; 5.5 x 0.61 x 8.5 inchesISBN:
  • 9788180942150
Subject(s): DDC classification:
  • 23 658.421 BID
Contents:
Entrepreneurship The Entrepreneur Types of Entrepreneurs Innovation and Entrepreneur Women Entrepreneur Rural Entrepreneurship Tourism Entrepreneurship Micro and Small Enterprises Entrepreneurship and Environment Culture, Career and Competence.
Summary: This text offers both theoretical discussions and real-world case studies across a broad spectrum of entrepreneurial topics. It begins by defining entrepreneurship and examining the traits of successful entrepreneurs, then delves into specific areas such as innovation, rural and tourism-focused ventures, and the evolving role of women entrepreneurs. Practical dimensions are explored—covering micro and small enterprises, environmental impacts, cultural influences, team-building, and franchising models. The book also addresses newer fields like social entrepreneurship and concludes with real-world challenges and problem-solving strategies faced by entrepreneurs today. The inclusion of engaging Indian and international case examples (e.g., Ruchi Masala, as illustrated) enhances applied learning and decision-making insights.
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Holdings
Item type Current library Collection Call number Status Barcode
General Books General Books CUTN Central Library Arts & Sports Non-fiction 658.421 BID (Browse shelf(Opens below)) Available 51633

Entrepreneurship
The Entrepreneur
Types of Entrepreneurs
Innovation and Entrepreneur
Women Entrepreneur
Rural Entrepreneurship
Tourism Entrepreneurship
Micro and Small Enterprises
Entrepreneurship and Environment
Culture, Career and Competence.

This text offers both theoretical discussions and real-world case studies across a broad spectrum of entrepreneurial topics. It begins by defining entrepreneurship and examining the traits of successful entrepreneurs, then delves into specific areas such as innovation, rural and tourism-focused ventures, and the evolving role of women entrepreneurs. Practical dimensions are explored—covering micro and small enterprises, environmental impacts, cultural influences, team-building, and franchising models. The book also addresses newer fields like social entrepreneurship and concludes with real-world challenges and problem-solving strategies faced by entrepreneurs today. The inclusion of engaging Indian and international case examples (e.g., Ruchi Masala, as illustrated) enhances applied learning and decision-making insights.

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