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Research Methods for Business : A skill-building Approach/ Uma Sekaran and Roger Bougie.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Wiley, 2010.Edition: 5th edDescription: xvi, 468p.: ill.; 24 cmISBN:
  • 9788126531318
Subject(s): DDC classification:
  • 22 650.072 SEK
Contents:
CHAPTER 1 INTRODUCTION TO RESEARCH. CHAPTER 2 SCIENTIFIC INVESTIGATION Chapter 3 The Research Process: CHAPTER 4 THE RESEARCH PROCESS: CHAPTER 5 THE RESEARCH PROCESS: ELEMENTS OF RESEARCH DESIGN. CHAPTER 6 MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION CHAPTER 7 MEASUREMENT: SCALING, RELIABILITY, VALIDITY CHAPTER 8 DATA COLLECTION METHODS CHAPTER 9 EXPERIMENTAL DESIGNS CHAPTER 10 SAMPLING. CHAPTER 11 QUANTITATIVE DATA ANALYSIS CHAPTER 12 QUANTITATIVE DATA ANALYSIS Chapter 13 Qualitative Data Analysis CHAPTER 14 THE RESEARCH REPORT.
Summary: Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 650.072 SEK (Browse shelf(Opens below)) Available 40865

CHAPTER 1 INTRODUCTION TO RESEARCH. CHAPTER 2 SCIENTIFIC INVESTIGATION Chapter 3 The Research Process: CHAPTER 4 THE RESEARCH PROCESS: CHAPTER 5 THE RESEARCH PROCESS: ELEMENTS OF RESEARCH DESIGN. CHAPTER 6 MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION CHAPTER 7 MEASUREMENT: SCALING, RELIABILITY, VALIDITY CHAPTER 8 DATA COLLECTION METHODS CHAPTER 9 EXPERIMENTAL DESIGNS CHAPTER 10 SAMPLING. CHAPTER 11 QUANTITATIVE DATA ANALYSIS CHAPTER 12 QUANTITATIVE DATA ANALYSIS Chapter 13 Qualitative Data Analysis CHAPTER 14 THE RESEARCH REPORT.

Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.

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