Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780133074673
- 0133074676
- 658.83 23 BUR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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CUTN Central Library Reference | Reference | 658.83 BUR (Browse shelf(Opens below)) | Not For Loan | 36836 |
ch. 1 Introduction to Marketing Research ch. 2 The Marketing Research Industry ch. 3 The Marketing Research Process and Defining the Problem and Research Objectives ch. 4 Research Design ch. 5 Secondary Data and Packaged Information ch. 6 Qualitative Research Techniques ch. 7 Evaluating Survey Data Collection Methods
Includes bibliographic references and index.
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