Includes bibliographical references and index.

Front Matter
Pages i-xi

Introduction - Jerry Schaufeld - Pages 1-18
Growth Rates
Jerry Schaufeld
Pages 19-25
Global Perspective
Jerry Schaufeld
Pages 27-35
Strategy and Business Models
Jerry Schaufeld
Pages 37-42
Organizational Impact and Corporate Culture
Jerry Schaufeld
Pages 43-49
Resource Acquisition
Jerry Schaufeld
Pages 51-63
Allocation of Resources
Jerry Schaufeld
Pages 65-69
Market and Branding Considerations
Jerry Schaufeld
Pages 71-74
Capital/Financial Considerations
Jerry Schaufeld
Pages 75-83
The Role of Technology
Jerry Schaufeld
Pages 85-91
Risks and Their Mitigation
Jerry Schaufeld
Pages 93-96
Summary
Jerry Schaufeld
Pages 97-98
Back Matter
Pages 99-110

Link commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today—an arcane, statistical methodology—and bring it into the realm of modern management decision making.

There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success.

Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor’s efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity.