Communication models for the study of mass communications / Denis McQuail, Sven [sic] Windahl.
Material type: TextLanguage: English Publication details: London : New York : Longman, 1993.Edition: 2nd edDescription: viii, 229 p. ; 23 cmISBN:- 9780582036505
- 058203650X
- 302.230 20 MCQ
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | Non-fiction | 302.230 MCQ (Browse shelf(Opens below)) | Available | 29453 |
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
1. Introduction. 2. Basic Models. 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals. 4. Effects of Mass Communication on Culture and Society. 5. Audience-Centred Models. 6. Media Organisation, Selection and Production. 7. Planned Communication. 8. New Media and The Information Society. 9. International Communication. Index.
Includes bibliographical references and index.
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