Innovative B2B marketing : new models, processes and theory / Simon Hall.
Material type: TextLanguage: English Publication details: London ; New York, NY ; New Delhi : Kogan Page Limited, [2017]Edition: 1st EditionDescription: xix, 287 pages : illustrations ; 24 cmISBN:- 9780749480806 (pbk.)
- Innovative business-to-business marketing
- 658.804 23 HAL
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.804 HAL (Browse shelf(Opens below)) | Available | 40342 |
Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index.
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