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Consumer behaviour : South African psychology and marketing applications / Mpinganjira, et.al

By: Contributor(s): Material type: TextTextLanguage: English Publication details: 403 pages : illustrations (black and white) ; 24 cm.Description: 403 pages : illustrations (black and white) ; 24 cmISBN:
  • 9780195999327
Subject(s): DDC classification:
  • 658.834 23 MPI
Contents:
Internal Factor External Factor Complexities of the consumer decision making process Complexities of the consumer decision making process
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.834 MPI (Browse shelf(Opens below)) Checked out to Preeti R Gotmare (17072A) 20/06/2022 34524

Originally published: 2013.

Includes QR codes.

Formerly CIP.

Internal Factor External Factor Complexities of the consumer decision making process Complexities of the consumer decision making process

Uk

Includes bibliographical references and index.

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