Customer Relationship Management / J.Ashokkumar & Kota Sreenivasa Murthy.
Material type: TextLanguage: English Publication details: Guntur, Andhra Pradesh : KY Publications, 2021.Edition: 1st edDescription: 226 p. : ill. ; 25 cmISBN:- 9789387769977
- 23 658.812 ASH
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Faculty Publication | CUTN Central Library Faculty Publication | Reference | 658.812 ASH (Browse shelf(Opens below)) | Staff Collection | 44351 |
CUTN Faculty Publication.
Module 1 Unit 1 - Introduction to Customer Relationship and Management. Unit 2 - Consumer Life Style. Unit 3 - CRM Process.
Module 2 Unit 1 - CRM Process. Unit 2 - Effective Management of CRM Unit 3 - Strategy Implementation.
Module 3 Unit 1 - Influence of Technology in CRM. Unit 2 - Operations in CRM. Unit 3 - E-CRM.
Module 4 Unit 1 - Operational Analytics in CRM. Unit 2 - IT Implications in CRM. Unit 3 - Corporate Applications.
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