Customer Relationship Management / J.Ashokkumar & Kota Sreenivasa Murthy.

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Material type: Text

TextLanguage: English Publication details: Guntur, Andhra Pradesh : KY Publications, 2021.Edition: 1st edDescription: 226 p. : ill. ; 25 cmISBN:

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Contents:

Module 1 Unit 1 - Introduction to Customer Relationship and Management. Unit 2 - Consumer Life Style. Unit 3 - CRM Process.

Module 2 Unit 1 - CRM Process. Unit 2 - Effective Management of CRM Unit 3 - Strategy Implementation.

Module 3 Unit 1 - Influence of Technology in CRM. Unit 2 - Operations in CRM. Unit 3 - E-CRM.

Module 4 Unit 1 - Operational Analytics in CRM. Unit 2 - IT Implications in CRM. Unit 3 - Corporate Applications.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Faculty Publication	CUTN Central Library Faculty Publication	Reference	658.812 ASH (Browse shelf(Opens below))	Staff Collection		44351

CUTN Faculty Publication.

Module 1 Unit 1 - Introduction to Customer Relationship and Management. Unit 2 - Consumer Life Style. Unit 3 - CRM Process.

Module 2 Unit 1 - CRM Process. Unit 2 - Effective Management of CRM Unit 3 - Strategy Implementation.

Module 3 Unit 1 - Influence of Technology in CRM. Unit 2 - Operations in CRM. Unit 3 - E-CRM.

Module 4 Unit 1 - Operational Analytics in CRM. Unit 2 - IT Implications in CRM. Unit 3 - Corporate Applications.

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