Principles of Tourism Management / Johanna Muller

There has been a recent upsurge in the tourism sector across the globe. This has facilitated the progress of tourism industry and its contribution to the economy of the world. This book is a collection of recent theories and concepts in the field. It covers a diverse array of topics such as cultural tourism, sustainable tourism, impact of economic and non-economic factors on tourism, importance of marketing, etc. The aim of this text is to bring forth the most innovative case studies to provide the readers with a truly global overview of the subject. It will serve as a resource guide for students, academicians, professionals and anyone else associated with the tourism sector.

Chapter 1. Adapting the TSA to measure economic contribution of tourism in serbia Chapter 2. Comparative analysis of facebook and communication activities of the mountain hotels in stara planina, kopaonik and zlatibor Chapter 3. Cultural identify and cultural tourism - between the local and the global (A case study of pula, croatia) Chapter 4. Importance of marketing mix in higher education institutions Chapter 5. Integrating sustainable tourism in tour operators' supply chain Chapter 6. A study of haitian immigrant's assimilation to western practices of using the telephony and internet technologies Chapter 7. Proposal for serbian tourism destinations marketing campaign Chapter 8. Options, greeks, and risk management Chapter 9. QR code based marketing in india and japan Chapter 10. Reinvention of the public sector: Total quality management and change management Chapter 11. Standardization and classification of events in tourism based on a system approach Chapter 12. Structural - Dimensional concept of tourism service quality Chapter 13. The Analysis of the effects of financial distress on the top management in the republic of serbia Chapter 14. Role of Social media in serbia Chapter 15. The impact of economic crisis and non-economic factors on the tourism industry in zlatibor Chapter 16. The effects of cross-border tourist purchases on retail performance Chapter 17. The impact of the global economic crisis on the attitudes of the citizens of serbia towards leisure travel Chapter 18. The importance of marketing innovation in new economy Chapter 19. The performance of the serbia hotel industry Chapter 20. The role and potential of global distribution system amadeus for tourism development at the global level Chapter 21. Contemporary approach to education in organizations Chapter 22. Analysis of the application of the concept of corporate social responsibility in local business