Tourists' behaviors and evaluations / edited by Arch G. Woodside, Metin Kozak. Advances in Culture, Tourism and Hospitality Research:

"EmeraldBooks."

Air travelers' carbon offsetting behavior : an experimental study / Evaluation of the service performance : application of the zone of tolerance with importance performance analysis of a convention facility / Slow tourism (Cittaslow) influence over visitors' behavior / A T-shirt from New York, a coral from Mauritius : a functional typology of tourist souvenirs / Exhibition areas : case study research of Japanese firms / Individual values and holiday preferences / Parenthood and holiday decisions : a grounded theory approach / It can't happen to me : travel risk perceptions / Adoption of information and communications technology (ICT) by in-trip leisure tourists / Heterogeneity in tourism motivations : the case of the Algarve / Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands /

The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nittygritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences?

Includes bibliographical references.

Andy S. Choi and Brent W. Ritchie -- Hwansuk Chris Choi, Woojin Lee, HeeKyung Sung and Chien-Fen Chiu -- Yesim Cosar and Metin Kozak -- Alain Decrop and Julie Masset -- Yosuke Endo, Yohei Kurata and Taketo Naoi -- Tamara Jovanovic -- Lidija Lalicic and Suzan Becks -- Brent W. Ritchie, P. Monica Chien and Bernadette M. Watson -- Mareba M. Scott and Andrew J. Frew -- Jaime Serra, Antónia Correia and Paulo M.M. Rodrigues -- Arch G. Woodside, Xiang (Robert) Li and Karlan Muniz.