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Indian media in a globalised world / Maya Ranganathan, Usha M. Rodrigues.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks : SAGE, 2010.Description: xix, 275 p. ; 23 cmISBN:
  • 9788132104018 (hard back)
  • 8132104013 (hard back)
Subject(s): LOC classification:
  • P92.I7 R38 2010
Contents:
The economic aspect. Glocalisation of Indian television ; Nationalism as a marketing tool by MNC advertisements ; Print media in the era of globalisation;- Commercial FM radio takes over Indian cities -- The political aspect. The pan-Tamil rhetoric in regional media ; Citizen journalism and the public sphere in India ; The Naga nation on the Net -- The cultural aspect. Towards a more inclusive Indian identity? A case study of the Bollywood film Swades ; Public service broadcasting in India: Doordarshan's legacy ; The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen -- Media policy. Freedom in Indian blogosphere ; Television policy in India : an unfulfilled agenda.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences 302.230954 (Browse shelf(Opens below)) 1 Available 4122

Includes bibliographical references and index.

The economic aspect. Glocalisation of Indian television ; Nationalism as a marketing tool by MNC advertisements ; Print media in the era of globalisation;- Commercial FM radio takes over Indian cities -- The political aspect. The pan-Tamil rhetoric in regional media ; Citizen journalism and the public sphere in India ; The Naga nation on the Net -- The cultural aspect. Towards a more inclusive Indian identity? A case study of the Bollywood film Swades ; Public service broadcasting in India: Doordarshan's legacy ; The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen -- Media policy. Freedom in Indian blogosphere ; Television policy in India : an unfulfilled agenda.

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