Social Media Risk and Governance : Managing Enterprise Risk/ Phil Mennie.

Editorial reviews
Publisher Synopsis

"As we all become more integrated with the global platform of the Internet, we need to change our perspectives and re-think how we work. Phil asks the tough questions and he has plenty of good answers. He is a good navigator through the potential hazards that social media presents to large organisations. Buy this book and don't just pass it on to compliance. These issues matter to the whole organisation."--Justin Hunt, Founder, The Social Media Leadership Forum "Risk and security are as critical as ever in enterprise social media. Phil Mennie's book has never been more timely, and I've not come across a more comprehensive, accessible and example-loaded book as this. This has to be the indispensable guide in this important area."--Paul Levy, Senior Research Fellow at the University of Brighton's Centre for Research in Innovation Management (CENTRIM) "This book provides a comprehensive and insightful review of emergent risks for organisations in using social media as a medium for internal and external communication. It covers a wide range of scenarios and examples to show how these new and emergent risks affect businesses. However it also provides a stable conceptual basis and frameworks as guidance for anyone managing this important area for any organisation. The book is very accessible and not too technical so useful for anyone new to this field, but it is also grounded in the vast experience of the author and full of insights for the more experienced reader."--Joao Baptista, Professor and Director MSc Business Consulting, Warwick Business School

Part 1 -- Introduction to Social Media. Part 2 -- Risk Part 3 -- Strategy Part 4 -- Data privacy and control Part 5 -- Governance Part 6 -- Policy, training and awareness Part 7 -- Crisis management Part 8 -- Cyber Security Part 9 -- Regulation Part 10 -- The Future and its Opportunities.

In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment. This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as