Media selling : television, print, Internet, radio / Charles Warner.
Material type: TextPublication details: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009.Edition: 4th edDescription: xv, 600 p. : ill., map ; 25 cmISBN:- 9781405158398 (pbk. : alk. paper)
- 1405158395 (pbk. : alk. paper)
- 659.13068/8 22
- HF5439.B67 W37 2009
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Books | CUTN Central Library Sciences | 659.13068/8 (Browse shelf(Opens below)) | Available | 23618 |
Includes bibliographical references and index.
The marketing/media ecology / Charles Warner -- Selling : assumptions, approaches, and types of selling / Charles Warner -- Sales ethics / Charles Warner -- The AESKOPP system of selling / Charles Warner -- Attitude and goal setting / Charles Warner -- Emotional intelligence / Charles Warner -- Skills : effective communication, effective listening and understanding people / Charles Warner -- Skills : influence and creating value / Charles Warner -- Skills : prospecting and identifying problems / Charles Warner -- Skills : generating solutions, proposals, and presentations / Charles Warner -- Skills : presenting / Charles Warner -- Skills : negotiating and closing / Charles Warner -- Skills : servicing / Charles Warner -- Business and finance / William Redpath -- Marketing / Tim Larson and Ken Foster -- Media research / Roger Baron -- Advertising / Charles Warner -- Television / J. William Grimes and Ron Steiner -- Newspapers / Thomas J. Stultz -- The Internet / Vincent Thompson and Paul Talbot -- Radio / Paul Talbot -- Magazines / Phil Frank -- Media comparisons : advantages and disadvantages / Charles Warner -- Opportunities, organization, and time management / Charles Warner.
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