Marketing Management/ Philip Kotler et. al.
Material type: TextLanguage: English Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012.Edition: 14edDescription: xxxix, 733 [45] pages : color illustrations ; 28 cmISBN:- 9788131767160
- 23 658.8 KOT
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 KOT (Browse shelf(Opens below)) | Available | 40861 |
Part I. Understanding Marketing Management Part II. Capturing Marketing Insights Part III. Connecting with Customers Part IV. Building Strong Brands Part V. Shaping the Market Offerings Part VI. Delivering Value Part VII. Communicating Value Part VIII. Creating Long-Term Growth
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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