Strategic Market Management: Global Perspectives David A. Aaker,
Material type: TextLanguage: English Publication details: New Delhi: Wiley, 2010.Description: xiii, 354 p. 24 cmISBN:- 9788126548927
- 658.8 AAK
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 AAK (Browse shelf(Opens below)) | Available | 33852 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 AAK (Browse shelf(Opens below)) | Available | 33853 |
Strategic Market Management: An Introduction and Overview External and Customer Analysis Competitor Analysis Market / Submarket Analysis Environmental Analysis and Strategic Uncertainty Internal Analysis Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability Alternative Value Propositions Building and Managing Brand Equity Energizing the Business Leveraging the Business Creating New Businesses Global Strategies Setting Priorities for Businesses and Brands -- the Exit, Milk and Consolidate Options From Silos to Synergy -- Harnessing the Organization
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