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1.
The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy / Gary Schwartz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Atria Books, 2011
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8/342.

2.
Marketing management : Indian Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson India Education Service c2018
Availability: Items available for loan: CUTN Central Library (6)Call number: 658.8 GUP, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 GUP.

3.
Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: Eleventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: IVEY Publishing 2016
Availability: Items available for loan: CUTN Central Library (5)Call number: 658.834 SCH, ... Items available for reference: CUTN Central Library: Not for loan (1)Call number: 658.834 SCH.

4.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mason, Ohio : Thomson Business and Economics, c2006
Availability: Items available for loan: CUTN Central Library (4)Call number: 658.834 BLA, ... Items available for reference: CUTN Central Library: Not for loan (1)Call number: 658.834 BLA.

5.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.800 GEO, ...

6.
Precision marketing : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.802 ZOR, ...

7.
Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, Kogan Page Limited, 2018
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.830 LEV.

8.
Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Free Press, c2006
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 HAN.

9.
Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / Paul J. Russell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: CUTN Central Library (1)Call number: 659.15 RUS.

10.
Retail marketing strategy : delivering shopper delight / Constant Berkhout. by
Edition: 1st Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2016
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.87 BER.

11.
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 GAB.

12.
Consumer Behavior / Leon G Schiffman; Joseph L Wisenblit by
Edition: Twelfth edition.Global edition /Leon G. Schiffman, Joe Wisenblit.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston: Pearson, 2015
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8342 SCH.

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