International Retailing Nicholas Alexander; Anne Marie Doherty
Material type: TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2009.Edition: First EditionDescription: xxiii, 371 pages : illustrations ; 25 cmISBN:- 9780199584130
- 382 ALE
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | Non-fiction | 382 ALE (Browse shelf(Opens below)) | Available | 33732 |
The Internationalisation Process
Internationalisation Theory
Retail Internationalisation Theory
International Retailers
Expansion Patterns
Regulation and Economy
Society and Culture
Retail Structure
Reasons for Internationalisation
Market Selection
Market Entry Methods
Supply Chain Management
Marketing and Brand Management
International Retail Divestment
Conclusion and Future Trends
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