Advances and Challenges in Agricultural Extension and Rural Development / T. Rathakrishnan, M. Israel Thomas & L. Nirmala.

Chapter-1 : Extension Education Chapter-2 : Educational Technology Chapter-3 : Administration & Management Theories Chapter-4 : Human Relation in Development Administration & Human Resource Management Chapter-5 : Recent Advances in Research Methodology Chapter-6 : Participatory Approaches Chapter-7 : Recent Approaches in Extension Techniques Chapter-8 : Extension Strategies for Changing Agricultural Scenario Chapter-9 : Extension Challenges for Market Oriented Farming Precision Farming Chapter-10 : Transfer of Technology Efforts: Problem Tree Analysis

"Extension education is no more an out -- of -- school education alone. The science and practice of extension has been found useful for environment, health, education, small industries as well. There have been many changes in the way extension should be organized. Privatization of extension is seriously being considered, extension has also been added as the third dimension of general universities as well, participatory methods of extension are being tried and new information technologies are finding application in providing useful information to farmers, scientists and students communities. The book "Advances and Challenges in Agricultural Extension and Rural Development" covers the applications of areas like extension education, extension educational technology, administration and management, human relation in development administration and human resource development, participatory approaches, recent approaches in extension techniques, extension strategies for changing agricultural scenario and rural development, transfer of technology efforts, and recent advances in research methodology which has highly innovative methods of applications and implementation. This book would prove helpful to the extension and rural development workers in planning and manipulating communication strategies. Besides that it will be useful to the students in the field of extension and rural development. This book will be very helpful to the researchers, planners, policy makers in planning and decision-making regarding agricultural extension and rural development."