Frontmatter -- Foreword / Russell Belk -- Contents -- Introduction -- Consumer Adoption and Behaviour -- A Systematic Literature Review Linking Consumer Adoption of Cryptocurrencies to Gender, Personality Traits, and Overconfidence / Darius-Aurel Frank, Tobias Otterbring, Michal Krzysztof Krol, Ellen K. Nyhus -- Profiling Cryptocurrency Buyers: Important Antecedents of Adoption and Investment Decisions / Horst Treiblmaier, Evgeny Gorbunov -- Crypto Investing: A New Frontier of Gambling and Addiction? / Ilayda Nemlioglu, Wenjie Ding, Qingwei Wang -- Cryptocurrencies and Consumer Behaviour: Insights and Practical Guidance Based on Experimental Conjoint Analysis / Felix Friederich, Michelle Schwarz, Jan-Hinrich Meyer, Jorge Matute -- Navigating Cryptocurrency Knowledge: Unlocking Generation Z Perceptions and Behaviour / Nwamaka A. Anaza, Bhaskar Upadhyaya, Cecilia Ruvalcaba, Ashok Bhattarai, Delancy Bennett -- Consumer Adoption of Cryptocurrency / Shasha Wang, Thusyanthy Lavan -- Digital Currency Innovations -- Central Bank Digital Currencies / Antonis Ballis, Thanos Verousis -- Stablecoins in Three Dimensions: Foundations of Value in the Crypto-Economy / Enrico Rossi -- Blockchain Technology and Governance -- Blockchain Bias: Future and Unintended Usage of Blockchain Technology Research Agenda / Ryan Payne -- Branding and Resilience -- Creating Brand Hive Minds Through Bitcoin and the Blockchain / Mariam Humayun, Russell Belk -- Sustainability and Environmental Impact -- Green Crypto: A Bibliometric Analysis of the Sustainability of Cryptocurrency / Sven Tuzovic -- Environmental Impacts of Bitcoin: A Stakeholder Theory Approach / Thong Doa, Jeremy Eng-Tuck Cheah, Suliman Alshahmy -- Investing in Blockchain -- A World Divided: Investors and Gamblers Meet at the Blockchains / Eerik Soares Mantere, Iina Savolainen, Ilkka Vuorinen, Heli Hagfors, Atte Oksanen -- Effects of the Fear of Missing Out About Investing in Cryptocurrency on Consumer Values: The Role of Materialism / Polymeros Chrysochou, Brett A.S. Martin, Carolyn Strong -- Contributors

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come. Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is filled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.

Issued also in print.

The accessibility of this resources in unknown or unassessed.

Mode of access: Internet via World Wide Web.

C. Strong, Cardiff University, UK; B. Martin, Queensland University of Technology, Australia; P. Chrysochou, Aarhus University, Denmark

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed March 03 2026)