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1.
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 GAB.

2.
Positioning theory and strategic communications : A new approach to public relations research and practice / Melanie James by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2014
Availability: Items available for loan: CUTN Central Library (1)Call number: 659.2 JAM.

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