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E-commerce and trademark management / Neelu K. Jetli

By: Material type: TextLanguage: English Publication details: Jaipur : Galaxy Book Company, 2019.Description: 239p.: V1 314p.: V2 ill.; 23 cmISBN:
  • 9789386411150
Subject(s): DDC classification:
  • 23 658.872 JET
Contents:
Vol - 1 1. Introduction 2. Theory of E-Commerce 3. Social and Economic Aspects of E-Commerce 4. Security Issues in E-Commerce 5. Use of E-Commerce in Small Business 6. E-Commerce and Creativity Industry 7. Internet 8. E-Commerce in Banks 9. Funds Transfer Systems Through E-Commerce 10. Online Higher Education
Vol 2 1. Introduction 2. Historical Origins of Branding 3. Customer Based Brand Equity 4. Brand Building Implications 5. Brand Positioning 6. Legal Considerations 7. Product Strategy 8. Channel Strategy 9. Information Processing Model of Communication 10. Brand Promotion
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.872 JET (Browse shelf(Opens below)) Not For Loan 41057
Reference Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.872 JET (Browse shelf(Opens below)) Not For Loan 41058

Vol - 1 1. Introduction 2. Theory of E-Commerce 3. Social and Economic Aspects of E-Commerce 4. Security Issues in E-Commerce 5. Use of E-Commerce in Small Business 6. E-Commerce and Creativity Industry 7. Internet 8. E-Commerce in Banks 9. Funds Transfer Systems Through E-Commerce 10. Online Higher Education

Vol 2 1. Introduction 2. Historical Origins of Branding 3. Customer Based Brand Equity 4. Brand Building Implications 5. Brand Positioning 6. Legal Considerations 7. Product Strategy 8. Channel Strategy 9. Information Processing Model of Communication 10. Brand Promotion

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