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The complete marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum.
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2013.Edition: 1st EditionDescription: x, 322 pages :b illustrations ; 24 cmISBN: - 9780749466763
- 658.8 23 MCD
Contents:
Understanding the basics of marketing -- Different types of marketing -- Marketing in the digital age -- Understanding customers -- Understanding market -- Managing the market mix -- Planning and control --
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 MCD (Browse shelf(Opens below)) | Available | 33522 | |||||||||||||
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General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 MCD (Browse shelf(Opens below)) | Available | 33523 | |||||||||||||
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 MCD (Browse shelf(Opens below)) | Available | 33524 |
Includes index.
Understanding the basics of marketing -- Different types of marketing -- Marketing in the digital age -- Understanding customers -- Understanding market -- Managing the market mix -- Planning and control --
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