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Information marketing / Jennifer Rowley.

By: Material type: TextLanguage: English Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006.Edition: 2nd edDescription: xvi, 228 p. : ill. ; 24 cmISBN:
  • 9781138274334
  • 0754644138 (alk. paper)
Subject(s): DDC classification:
  • 025.040 22 ROW
Online resources:
Contents:
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books CUTN Central Library Generalia Non-fiction 025.040 ROW (Browse shelf(Opens below)) Available 29447

Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.

Includes bibliographical references and index.

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