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Marketing for Hospitality and Tourism / Philip Kotler.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Pearson, 2022.Edition: 8th edDescription: 686 p. : col. ill. ; 25 cmISBN:
  • 9781292363516
Uniform titles:
  • Marketing for Hospitality and Tourism
Subject(s): DDC classification:
  • 23 338.4791068 KOT
Online resources:
Contents:
Part I: Defining Hospitality and Tourism Marketing and the Marketing Process Part II: Understanding the Marketplace and Customer Value Part III: Designing Customer Value-Drive Strategy and Mix Part IV: Managing Hospitality and Tourism Marketing
Summary: Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.
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Holdings
Item type Current library Collection Call number Status Barcode
Text Books Text Books CUTN Central Library Social Sciences Non-fiction 338.4791068 KOT (Browse shelf(Opens below)) Available 47656

Part I: Defining Hospitality and Tourism Marketing and the Marketing Process
Part II: Understanding the Marketplace and Customer Value
Part III: Designing Customer Value-Drive Strategy and Mix
Part IV: Managing Hospitality and Tourism Marketing

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.

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