Includes bibliographical references and index.

Why should libraries use social media to fundraise? -- How does social media fundraising fit in? -- How should libraries encourage donors to give? -- How can libraries acquire and cultivate donors using social media? -- How can libraries craft a fundraising campaign? -- How can libraries craft appeals for Facebook? -- How can libraries craft appeals for Twitter? -- How can libraries craft appeals for Instagram? -- Where is social media fundraising headed? -- How can libraries determine success?

"'Fundraising: how to raise money in your library using social media' introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platforms, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). 'Fundraising: how to raise money for your library using social media' will be a valuable resource for library fund raisers, social media librarians, library management and supporters who fundraise for libraries." -- rear cover.