Copywriting for the electronic media :
Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 6th ed. - Boston, MA, USA : Thomson Learning, c2009. - xv, 312 p. : ill. ; 28 cm.
Includes bibliographical references (p. 303-304) and index.
9780495803706
2007930096
Advertising copy.
Broadcast advertising.
/ MEE
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 6th ed. - Boston, MA, USA : Thomson Learning, c2009. - xv, 312 p. : ill. ; 28 cm.
Includes bibliographical references (p. 303-304) and index.
9780495803706
2007930096
Advertising copy.
Broadcast advertising.
/ MEE