Copywriting for the electronic media : a practical guide / Milan D. Meeske.
Material type: TextPublication details: Boston, MA, USA : Thomson Learning, c2009.Edition: 6th edDescription: xv, 312 p. : ill. ; 28 cmISBN:- 9780495803706
- 659.1322 MEE
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Includes bibliographical references (p. 303-304) and index.
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